Table of content	Page
Executive Summary	2
Business Description	4
Products and services	8
Competitive Advantage	11
Market Research	12
Competitor Analysis	14
Sales and Marketing Plan	17
Operation Plan	18
Business Risk	20
Management and Structure	24
Financial Plan and Projections	26

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Executive Summary

PATILAD studio, we are into immaculate photography and video coverage we create content that is meaningful and accurately designed to create movement and emotional connections to your product or service. We create digital media content such as marketing and video production cheaper and faster with a diverse and global team that utilizes technology and automation.

At Patilad Studio, we want to give our clients the opportunity to tell their story and be photographed or videoed for exactly who they are. Our shoots are memorable, uplifting, and creative; something our clients can remember for a lifetime. We make sure our clients celebrate who they are, what they have achieved and share that happiness with the people who matter.

With our combined experience and this industry’s resilience, we feel that our business solutions and new marketing strategy will prove a sound business decision. Our keys to success and critical factors for the next year are, in order of importance:

1. Implementing our new marketing plan.
2. Increasing our customer base.
3. Financial control and cash flow planning

We are seeking financial funding to assist in our marketing strategy which includes our technology and proactive solution for increase market reach. Due to the nature of this industry, the funds gotten will assist with business expenses during the first year of operation and ensure that our marketing efforts are consistent. We are poised to reach more clients with a quality operating team, digital marketing solution, delivery services and seamless online business solution.

We need N5, 000,000 in funding. The details of our financial estimations are clearly stated in the financial sessions. We projected growth rate to be over 35% through year three and will have profits as a function of sales over 25% by year three, and the beginning of year 2, PATILAD Studio will have employed 15persons.